Always at the cutting edge of creativity, Joseph is known for being a visionary marketer, high-energy, get-it-done In 2002, Joseph founded Eyefuel Media, a design studio that develops comprehensive brand identities for culture-leading companies in entertainment, hospitality, beverage, and beyond.
Now, his expanded company The Eyefuel Group is a sought-after content provider, also offering cutting-edge marketing such as environment design, digital marketing, and influencer marketing.
Born and raised in Queens, Joey grew up absorbing the city’s rich urban culture. Art, music, and fashion fused on the street, and those elements developed his style to create eye-popping concepts for fashion, music, film, and television. Joey has taken his design concepts globally by providing artwork for companies in Amsterdam, Belgium, UK, France, Bermuda, Glasgow, Puerto Rico and the Dominican Republic.
Joey was among the first to take the bold styles of the City to brands. His work has been showcased in concepts for ESPN, Showtime, Viacom, Sony Records, Universal, Starter, Shaq, Van Wagner Sports and Entertainment, Merch Direct, Grey Goose, and Video Music Box. His work has been featured in magazines (Gotham, Vibe, Hamptons, Paper, The Source), film (Dreamworks’ Biker Boyz), and on major television networks (CNN, Food Network, MTV, BET, CNN, QVC, and more).
With a degree in Visual Communications at the Art Institute of Philadelphia, Joey burst on the scene with conceptual design work that fused a street-art aesthetic with a refined, theoretical approach.