Joseph Pisicchio possesses the discerning eye of a New Yorker and is the President & Creative Director for Eyefuel Group. Being born and raised in Queens, Joey grew-up consuming and internalizing the city’s rich urban culture as well as its visual cues from graffiti to street wear. He also developed a deep and diverse appreciation for all music genres, from Doo Wop to hip hop, disco, Latin to electronica.
Armed with this extensive cache of influence, Pisicchio earned a degree in Visual Communications at the Art Institute of Philadelphia, and began to develop conceptual design work that infused the street-art aesthetic with a refined, theoretical approach.
In 2002, Joseph founded Eyefuel Media, Inc., a design studio that developed comprehensive brand identities with an emphasis toward the youth and pop culture, for corporate and entertainment companies. Pisicchio’s design, development and influence has been expansive and can be seen in concepts for ESPN, Bugle Boy, Starter, Shaq, Sony Records, Universal, Sony, Van Wagner Sports and Entertainment, Merch Direct, Viacom, Grey Goose, and Video Music Box. His work has been featured in: films (Dreamworks’ Biker Boyz); magazines (Gotham, Vibe, Hamptons, Paper, The Source); on flyers, ads and posters for nightclubs in Amsterdam, Belgium, UK, France, Bermuda, Glasgow, Puerto Rico and the Dominican Republic; and on major television networks (CNN, Food Network, MTV, BET). Additionally, Joey’s creative direction for many food & beverage companies, include Uncle Jack’s Steak House, Mexi BBQ, and Lulus Bakery to name a few.